A couple of weeks ago I attended and was a guest speaker at the 2nd Annual Protocol Conference for Africa which was held at the CSIR International Convention in Pretoria, South Africa, November 23-25. Interest in this conference was generated from the inaugural conference that took place at the same time last year, with delegates from around the African continent.
As one of 70 delegates who attended the conference from more than 10 different countries, I was proudly amongst the upper echelon of solution providers who gathered for the 3-day event designed for leaders dedicated to achieving the highest levels of business performance and protocol standards. In a setting intended to educate and inspire, I engaged with established protocol officers, notable public-service officials, and members of the corporate sector to share and advance significant ideas and identify ways to grow or improve business through the use of best practices.
At last year’s APCA, attendees observed the increased demand for cross-sectoral engagement in protocol that became the program design objective for APCA 2011. Economic diplomacy, the implications thereof, impact and usefulness of protocol, especially as it pertains to the corporate/private sector, were all topics that were explored at APCA this year.
The week concluded with a BRICS workshop for those wanting to learn more about the nuances of working and engaging with those from BRICS countries (Brazil, Russia, India, China and South Africa).
It was a pleasure to be invited to speak about how to prepare and receive dignitaries on official visits and I look forward to participating in the 3rd APCA conference in 2012.
Click here for a picture journal of my trip